South Edmonton Common
– under Incite Marketing
South Edmonton Common is a 320 acre retail power centre located in Edmonton, Alberta. Containing more than 2.3 million square feet of space, it is one of the largest open-air retail developments in North America.
As Incite web team's lead designer on this project, I worked with South Edmonton Common's existing brand and revised colour palette to create a web presence communicating their market position. I executed the visual design from sketch to wireframe, and completed the work in Adobe Photoshop and Illustrator. This project was then developed and completed in house at Incite Marketing. This simplified the process for shoppers planning and navigating the online site and physical shopping centre.
View the South Edmonton Common site here.
AirSprint
– under Incite Marketing
AirSprint provides fractional aircraft ownership, allowing their clients to enjoy the benefits of aircraft ownership at a fraction of the cost. Their motto: Travel where you want, when you want and with whom you want - without the hassles of commercial travel.
My role in this project was lead designer as part of Incite's web team. The project's numerous considerations, initially daunting, proved helpful in defining and refining my design. Image treatments, textures, and type all played into the success of the end result.
I conceptualized this project on paper and refined it through wireframes. The final site was designed in Adobe Photoshop, and developed in house at Incite Marketing.
Planet CT
– for Russell
In the spring of 2006 I was invited to join the team developing the next custom build of CORE360, Planet Correspondence Technologies' enterprise correspondence platform. CORE360 is designed for the next generation in business to business (b2b) and business to consumer (b2c) customer correspondence management (CCM). CORE360 enables businesses to exchange information electronically and securely with customers and business partners through multiple channels - web, SMS, voice, email and wireless.
This build was developed for Russell Investments by a team ranging from 20 to 25 people at any given time. I was brought on to assist the lead designer with all front end design and development. I personally handled parts of the wireframe and concepting processes; built out prototypes in XHTML, CSS and Javascript; designed and produced graphics and icons for both the internal and external sites; and wrote all of the system documentation.
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