Summit Hawk
– under Incite Marketing
Summit Hawk badly needed some polish for their visual identity and the brainstorming and concept stage generated strong options very quickly. The best choices were refined on paper and presented.
I thoroughly enjoyed rolling up my sleeves and breaking out the markers to visualize the concepts we presented to the client. Scanned sketches were pulled into Adobe Illustrator where I refined, balanced, and arranged the artwork and type.
Keylite
Keylite Design Inc. does incredible lighting design and needed a brand that communicated their precision and quality. I set to work on the research and followed that up with a few sketched pages of concepts. In the end, the shape of a leko read clean but technical, and communicated that lighting was the business at hand.
The cards read crisply and cleanly as well, and the custom drilled hole at the centre of the crosshair allows for demonstrations of lighting concepts using the cards themselves.
The short list of successful sketches was scanned and pulled into Adobe Illsustator, where all of the final artwork was created.
Invert 720
Invert 720 does highly techincal event production, making sure to get every bit of performance out of the big screens, sound, and lighting. Personal service is a cornerstone of their business, and they like to bring a creative edge and take each event they do up a notch. They were looking for a strong visual with that creative edge.
Sketches were talked over at length, tweaked, and then scanned. The type was done in Adobe Illustrator, and the brush strokes were created in Adobe Photoshop with a Wacom Tablet.
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